How a Website Can Help You Get More Customers on Long Island

A potential customer browsing online for a Long Island small business just like yours. AI generated image in style of an illustration with the text "Website = More Customers". — A potential customer browsing online for a Long Island small business just like yours. *AI generated image in style of an illustration with the text "Website = More Customers".*

If you own a small business on Long Island, you know how competitive it can be—whether you're running a barber shop, a contracting business, or a boutique shop. Standing out isn’t just about offering great products or services; it’s about making sure customers can find you in the first place. That’s where a website comes in.

The Digital Age Has Changed How Customers Find Businesses

Did you know that 81% of shoppers research a business online before making a purchase? Even if someone plans to visit a store or hire a local service, they usually check Google first. If you don’t have a website, those potential customers might never find you—or worse, they might go to a competitor instead.

Even more striking, 72% of local mobile searches result in an offline purchase, and 76% of those searches lead to a visit or a call within 24 hours. This means that when someone in Nassau or Suffolk searches for a service you provide, they are highly likely to act on it quickly. So it's not just about existing online to sell something online. It's about existing so people can commit to you instead of someone else.

A Website Builds Trust & Credibility

People expect businesses to have a website. In fact, 62% of consumers read at least four or five reviews before trusting a small business. Even if you have great word-of-mouth referrals, a website with testimonials and examples of your work can reinforce your credibility.

Social Media Isn’t Enough

Some business owners think they can get by with just a social media page. While platforms like Instagram and Facebook are great for engagement, a website offers something social media can’t: full control. You’re not at the mercy of algorithm changes, and you can provide essential business details like hours, services, and pricing in one easy-to-find place.

Websites Drive More Leads & Revenue

A well-optimized website doesn’t just provide information—it actively brings in new customers. Businesses with websites experience:

100-400% increases in monthly traffic
3-8x growth in lead conversions
60-90% boost in revenue within 12 months

A website is like a digital storefront that works 24/7, even when you’re off the clock.

SEO Helps You Get Found Locally

Search Engine Optimization (SEO) is the practice of making your website rank higher in Google searches. Local SEO ensures that when someone searches for “plumber in Nassau County” or “best bakery in Suffolk,” your business appears in the results. 53% of small business website traffic comes from organic searches, meaning people are actively looking for what you offer.

It’s More Affordable Than You Think

One of the biggest myths is that websites are too expensive. While big corporations spend thousands, small businesses have affordable options. DIY website builders start at around $20-$100 per month, while professionally built sites (like the ones I offer!) can be customized to your budget and needs.

Get Started Today

If you’re ready to get more customers, improve your credibility, and make it easier for people to find you, having a website is a must. And the best part? I make the process simple, so you can be as involved as you want.

Let’s get your business online and in front of the right customers!